NO SENSE TRAVEL TRENDS OF 2021

 Traditionally the beginning of November is the time of World Travel Market which greets in tens of thousands in the tourism industry and media meeting their like at the cavenous echoing space that is Excel.   I would always lose my voice by the end of the week, having shouted my way through interviews outside stands which always banged on with musical or cookery events next door.  Losing voice not good for a radio journalist, sounding like across between Minnie Mouse and Eva Gabor, with brief interludes of silence.   

    It is here I would discover the travel trends as researched by various companies who have an interest in travel - promoting, navigating and researching it - so I was always left with a little scepticism as to the veracity of the guesstimations, some of which ranged from the bizarre - the 'kidnap' experience in 2008 - tourists wanting to be kidnapped by terrorists to the obvious - overseas travel in 2004 (yes really - although perhaps the latter will become a trend again in the next ten years or so).  

Its the invention of new words I always await with abated anticipation. And this year is no different.   Celestial escapes are not a one way trip to heaven, or trips in the exclusive company of Brad Pitt/Scarlett Johansen or space, but wilderness tourism, although the world has lost a third of its wilderness in the past thirty years according to Saint David Attenborough - so sort of get it while you can.  The issue is, we destroy what we 'discover' - travel journalists being the weapon of mass destruction.  So my view is to leave wilderness alone - and that includes the cultures which slice it up for paddy fields (Madagascar et al), and farm land and property development (Brazil et al).  Also tourist understanding of what constitutes 'wilderness' is usually a goldfish bowl of a safe perspective where the nasty huge spiders, snakes, or anything that challenges your place in the human food chain, doesn't enter the equation.   

    

    The same goes for the next anticipated 'growing trend' which is nomadic tourism - or glampervan journeys.   Hmm.   Campervan holiday is like buying a property in the countryside, which a lot of my friends or acquaintances have been doing over the past few years. Although their perception of what constitutes countryside varies from deep rural in France, to village five miles out of major city of architectural importance. Even more so now everyone who lives in the City is like an incubus of plague, and they are all heading to the potting shed of England that is Bath and the environs.  They have bought into the press release of life is better/cleaner/more authentic in the countryside, because John Craven every Sunday afternoon says so, when the reality is more Withnail & I than Babington House parties.  

    

    For a start with a camper van, there is the cost of buying one or hiring one, and then the diesel and petrol (if you are driving everywhere, not eco friendly) unless you have an electric one (which for different reasons is also not eco friendly). Then there is the navigation of these tank like creations and vying for road space with four wheel drives which actually for once do have a right to be there (they don't in Richmond Upon Thames where I live).  And then there's the living in the space of a one bedroom flat in Isleworth for a duration.   I once took a campervan or RV as they call them in North America, with teenage son around the top of the world trip in Canada. Fabulous views, but aforementioned son was stuck to iPhone, head down, and I was wondering where next petrol station was imminent as I didn't want to be stranded in wilderness (there is some genuine wilderness in the Yukon) as we would undoubtedly then see a lot of grizzly bears.  Admittedly there are not many grizzlies in the wilds of England, but there are some not very friendly locals who have made it known to all and sundry including their own tourists boards, that they don't want you there - especially if you've been one of those incubus-of-plague city dwellers.   

    

    Then there was 'cultivacation or eco tourism trend, which is an oxymoron which the travel industry and audience have yet to catch on to, although its been a trend allegedly for the past five years or so as Sir David's voice and documentaries have become less like worse case scenarios than historical timeframes.  The best way to be an eco friendly traveller is, erm, not to travel.   To stay put, not as in staycation, but to be in isolation.  So affectively Covid has done more for eco friendly tourism than any political mandate - unless you conspiracy theorists out there count Covid as a political mandate. 

    

Authentic, wellness and mindful tourism have been rebranded as trends to community immersion, longevity retreats and co working camps.   

    

    Well, community immersion, which genuinely did make me smile, as I remember the banner which the Cornish locals pinned over a bridge on route to their fabulous county telling visitors from anywhere else in no uncertain terms where they wanted them to go - and it wasn't Cornwall.  Covid has not brought out the best or worst in people - it has brought out the 'truth'.  So erm, community immersion ideally in a community where they want you to immerse yourself in their culture.  Not one where they don't.   Remember, if these places could find a better way of making money than having you visit them, they would!

    

    And longevity retreats. Fell off my chair at that stage. As a yoga instructor in schools and clubs, and someone who has written about retreats, spas, variations on that theme, longevity comes from peace of mind, regardless of geography. It comes from lineage, diet, attitude, perspective.   Taking your emotional baggage from place A to place B still means you have that emotional baggage on the way back, it just feels lighter and effects disappear quicker than the tan.  Research has been done on it, back in 2010.  

    

    And co working camps.  This sounds more like concentration camps than mindfulness holidays but perhaps that's just my take on it.   Giving back to the community is not a holiday it is an experience. It is something you invest in, and come back feeling, often, that you need a holiday because you realise how much work and time it takes to make the places you visit look so good.    

    

    No one really knows what the trends will be in 2021.   My guess is as good as yours.  I would like to believe people will be more appreciative of travel, having forgone the pleasure of being able to travel.   The wealthy will have foregone nothing, so they will be just as unappreciative, self serving, sociopathic and sanctimonious in their self imposed bubbles as they ever were.   They know how to look after themselves and they don't care if the locals don't like them in the places they frequent. They pay for them to like them, as they do everyone else.  

I would like to believe, David A and Greta T et al will have won their battles not only with the super powers of the world, but the masses who have, if they did but know it, the real power, and realised if they continue to travel the way they do or did, that they would have nothing to experience and appreciate. 

   

    For the rest, I believe, depending on how long the stop-start-stop-start Hokey Cokey of Covid/Brexit (and Brexit will have an impact on travel too), people will want the guaranteed sun of overseas. When bombs went off in London Underground and we had to be more vigilant about packages we saw on the seat next to us, and there were polite and ominous sounding announcements about delays because an unsuspected package had been seen, I remember listening to other commuters complaining they would be late for work.  As the summer exodus showed this year, even a pandemic, and prospect of agonising death, won't stop the British from wanting their summer holiday.  Many will have far less money to spend so will stay put not because of environmental reasons or to help the local economy but because they have no choice.  And although there will be travel companies who will have disappeared, there will be others that will take their place, with a more flexible and robust business model - because it will need to be. 

    

    Those who have holiday homes overseas will appreciate them more, unless of course they have rented them out to couples who wanted to try before they buy into a rural idyll which is nothing like the programmes on daytime TV. Social distancing which has never been an issue, with the reticent British, will suit those in search of small group walking, cycling, trekking holidays where you collectively tick all of the boxes of eco, mindful, wellness, authentic, nomadic, wilderness, authentic trends in one bang.  

In my novel The Redundant Travel Journalist (a parody on the Reluctant Fundamentalist) I suggest airports be turned into schools, where those children who work really hard are rewarded with holidays overseas as opposed to A***.  You literally see where your hard work - and trying hard takes you in life.  And that is how it should be.  

    When we identify a travel trend that shows we have learnt our lesson from this pandemic, and why we want to travel in the first place, and if it is actually good for us as a global collective to travel, perhaps then we have learnt the greatest lesson of all and realise the meaning of that oft quoted platitude 'life is a journey, not a destination.'

LOVE AMONG THE DRUG DEALERS

 So there I was. Richmond station by the card shop.  2pm on first grey Saturday of 2020, on the first date since over a year ago.  Which seems like a decade ago.  Lee from Hove sounded nice on the phone. Long way to come but he said he didn't mind.  I haven't got a clue what the etiquette is now.  But friends told me to dress glamorous - outside Richmond station.  So looking as much like my photo as I could, I wore matching face mask to pink jumper.  Boots, skinny jeans, I looked OK.  I had been teaching yoga all morning so very flexible and chilled.   A part from the (cleverly) masked cold sore that always arrives a few days before any date, or meeting of any importance whatsoever. 

I wasn't sure to be fair, as I had another offer to meet a friend around Liverpool Street, and he's great but no, I thought, take a leap of faith.  You know, like Leonardo di Caprio's wife did in Inception, and see what would come of it. 

Ten minutes in. Card shop empty, so walked in, reading through little books of.... you are amazing, of life's journey... how not to give a fuck...peered out again in search of anyone who looked remotely like Lee in the photo.  Who looked like a sort of adonis.  But with gingerish hair.  Profile. Good nose. 

Walked into the station. Man standing by another card shop (WH Smiths which is sort of card shop), asked. "Are you Lee?"  He smiled. "No".  He didn't look disgusted or relieved or annoyed when he looked into my eyes. All good signs. 

Lee looked six something, (in height not years),  athletic.  Said he had dated someone from Bognor Regis the week before.  Hmm.   Should I be here.   I looked around.  Twenty something, sixty somethings, and lots and lots of drug dealers.   Wearing dark glasses on a grey day in September.   No one offered me drugs. I no longer know if this is a good sign or not. I have never ever been offered drugs, so I either look square, like a policewoman or like no fun whatsoever. I think that is probably not so good.

Twenty past. Walked outside again.  Very old man with pony tail and loads of tattoos.   Fuck. Is that you Lee?   No.   Another man. Ginger-ish hair.  "Are you Lee?"  "No," he said smiling again.  I returned to the card shop.  Wandered in again, and looked at the cards, congratulating mums to be and birthdays for cats, and saying all classy people get plastered on Prosecco.   I looked at the girl serving.  She smiled. I smiled under my mask.   

Out again, walked to the bus stop opposite and was just about to ask someone, but thought no.   Thankfully his boyfriend arrived the very next minute. 

Half past. Looked at mobile and the battery had gone dead.  Should I recharge and return home or stay around.  Wander staring into the eyes of every ginger haired man I met.  Perhaps he had dyed his hair since the photo, or had taken ill on the train, or got CoVID or had hitched up again with the girl from Bognor. 

At forty past I thought bugger it, and left to find that Marks and Spencer in the station is now open. Bought myself some nuts which will probably make the cold sore worse, and walked home to write more and finish book.  

COFFEE, TEA, ME?

 Everyone is moving out of town to the potting sheds of England - Bath,  Cirencester, Winchester, anywhere in the Cotswolds, in preparation for hibernation of potential enforced lockdown where they will be left with their home grown organic beetroot, kale, spinach, carrots, manging almost tout and selling the rest to the local organic shop they've set up to sell to the locals who are a few generations local ahead of them.  Oh please let there be a riot in Bath! Jane Austen would so find that funny. 

With them go the tea and coffee shops but the clever ones are staying put.  The big chains may be suffering but its because they are too big.  Too inflexible. And its the ones who stay baby porridge - just right - who will survive and thrive, using lockdown to dig deep into creativity - morphing into something that builds upon the concept of coffee making and tea making to change perception and capture a market that is desperate for a wake up cool and a tea-se in the afternoon.   

The first is Curious Roo, a chain of five shops set up by Edwin and Magda, formerly corporate folk who met in Australia, holidayed in Uganda as one does, and first of all found a buzz in making honey and then moved to coffee.   They opened their first shop in Putney, a coffee pot if ever there was one, and then burst into East Sheen - cyclists on route to and from the race course that is Richmond Park - to Stanford Park - commuters - yes there are still people commuting - to Ealing, where they have an academy which is showing the punters how to set up their now coffee shop and if they have what it takes - more than just pouring water and stirring - to make a bonified barista.  I spent a day learning about the process and it takes passion and precision. You will need both and also need to realise you need the vision to count the smiles each day rather than the pennies.  The pennies will come but you need to count the smiles first. The pennies will follow.  A good cup of coffee people will return. A bad cup, they will make sure its their life's work no one else does. 

Next to the tea shop.  Tease is stone's throw from South Kensington tube, opened by Cosmo and his dad - mid March just in time for lockdown. He was smiling when I went in today, so didn't make a storming teacup from a global pandemic -  and I liked what he'd done with it.   Glass front; brass palm tree as tall as Posh Spice out front, velvet teal and gold bar stools and neon green signs saying tease me, touch me and yellow and white striped paper cups resembling popcorn containers rather than something to hold tea.  He talked me through the teas, which are interesting, unusual with things I've heard of and others I haven't.   Straight out of Made In Chelsea there's a touch of Annabelles about it - he used to serve cocktails there - but it will work and was buzzing when I visited.   Well priced, not over priced and well thought out snacks for the market - who know their seaweed crisps from their chia and mate cookies.  

Both companies have built upon the concept of coffee and tea making and made it better. What De Bono would call sur/petition.  

HEARD AND DEPP AND THE REAL BROKEN CHARACTER HERE - THE SUN

Ive been reading about Thinking for the past year.   I've read so many books on how to think, why to think, when to think, why we don't think, long term, short term, big and small thinking, my brain hurts. But much of what I've read has sunk in and I've observed people from a distance, not judged, just observed.

Amongst the really important seminal stuff like the meaning of life, the fact many of us will die over the next 12 months plus, and at the moment 45,000 of us in the UK already have (my computer has an unnerving habit of adding 0000s everywhere and its particularly concerning when I'm talking virus deaths as if it knows something I don't...). , comes stuff that is of no importance and relevance to anyone other than tabloid editors.

Harry and Megan.  Irrelevant but I liked Harry and I liked his mother, and I felt she should have married someone who loved her. I think Charles probably thought that too.   I don't know either of them, don't believe what the media says, and even if I did, still wouldn't care.  Have never watched Suits, but the Argentinian girl I teach yoga to, looks like her.

The Depp/Heard/Sun case is another don't care.  The media has made much of it being Depp vs Heard. Its not. Its Depp vs the Sun - or rather one editor who used to giggle with Lorraine on weekday mornings about gossip in a cheeky chappy sort of way, but happened to call Depp a wife beater or batterer or something to that effect.   Can't remember his name, as would have put it in.

Depp and Heard both come across as very broken dysfunctional characters, but Depp arguably has a lot more talent, and possibly better PR - although Heard has Elon Musk, a living embodiment of how money cannot buy you looks, taste, integrity or hair - which isn't good PR but I suppose there's the money.  And we are dealing with two actors here, who perhaps haven't been or known themselves for a very long time.

I've also been watching the series about the Murdoch Empire and was particularly struck by the interviews of Moseley who feels his son died as a direct result of something Murdoch printed.  I felt for him, his anger and inconsolable grief palpable and substantial, resonating way above everything else in what was sometimes an insubstantial documentary.  Murdoch must have had his lawyers reading and re reading every single line and semi-quaver of back music to edit it into oblivion.   Murdoch lives literally up the road from me, so it's close to home.

The Sun as a construct is a paper which manipulates and is malevolent in its gestures - strategically malevolent and strategically benevolent.  Like a politician if it can't convince, it confuses with its cheeky chappy short sentences and genuinely funny headlines.   Its values are silver (money money money) although it feigns to have gold (care for its readers - its customers are not its readers) and steel values (have integrity, quality journalism).   And being the Sun, called the Sun, it is powerful, life giving, and illuminates all that is good and bad in the world.  Its name taps into the subconscious and tell us we can't survive without it and literally and historically worship it.  Good marketing and branding, just it hides something much darker, which is what the documentary series reveals.
Murdoch has hid behind it, as have his cronies, his editors, his journalists.  And his silver values have seeped into their veins.

The real broken dysfunctional character is that of The Sun.   Directing the two actors on the stage.  Pretending to be what it is not. Relevant.

COME DIE WITH ME - OF MASKS BUBBLES AND BOXES

I feel for the utter cuddle bunny teddy bear loveable professor that is travel guru/editor/expert (whatever the byline typist decides he is that day) Simon Calder.  He has been the Doctor Hilary Jones of the travel industry during this pandemic, with his oversized glasses, like a classier version of snooker player Dennis Taylor 

He got roasted on ITV This Morning, a programme that is of note more by the presenters rather than the subjects they cover, (today chef James Martin couldn't get a link in, so Eammon and Ruth had to have his cake and eat it, although the government of course says we shouldn't do that - politicians are not the only ones giving mixed messages......). 

People/wannabee holiday makers/tourists/travellers are annoyed at the 14 day quarantine that took less than 24 hours to put into effect making a Spanish holiday into a potential hell  (why can't government instigate the good stuff as quickly hey?). Tourists there are left with the option of one week becoming three, although the likelihood is many of them will be made redundant in October anyway when the furloughing runs out. But that's not the point, people were ringing in to This Morning with questions about holidays and what to do, if to go, if not to go, and if to come back and how to come back.

Simon identified a loop hole (anyone could have done it but he voiced it) suggesting travelling to France where there wasn't the fourteen day quarantine rule on route back home.  Up roar ensued (allegedly) when 100s/10s/1000s  angry viewers called in and said they were 'disgusted' at the advice.  'Disgusted'? Really?   Disgusted at Epstein, Weinstein, but Calder? 

Simon as all travel journalists and editors and broadcasters and bloggers and vloggers should be doing is telling it as it is.  Don't go on holiday. Don't fly. You are not wanted. They want your money but don't want you in human form. It has always been that way, as Richard Gere said in Pretty Woman, 'people are nice to money, not to people'.   

This is what this surreal world has revealed. Life has got real for the first time in a very long time.  It has burst bubbles, ripped off masks and brought to the surface everyone's priorities, prejudices, bigotry and inequalities.  All have been well hidden.  They have always been there, just the likes of Trump and the Virus (that could make a good name for an indie rock band), have brought it centre stage. 

By bringing it all to the surface we've taken off the pretensions and social constructs that make up the day to day - making even the necessity of a weekend redundant. So why do we need the social construct of a  holiday huh?

My advice is do not fly.  It is not safe.  It will literally, could be literally the last journey you ever take, literally leaving you breathless.   If you absolutely must, take the train or the car. Know that they don't want you wherever you go, but they do want your money.   Spend and then disappear into your rented cottage or hotel room or caravan or where ever or however you have decided to stay. But identify why you want to holiday in the first place.  You will be exchanging a box for another box, as we are all put into boxes.   Change of view, of energy, of direction.  Change of people, more space, more sun?   People go on holiday for a number of reasons - to have a break - but we have all or most of us have had a break.  So what do you want a break from - the break?  Think about why you are choosing to holiday.   Your life depends on it.

ARE TRAVEL JOURNALISTS REDUNDANT? SARAH TUCKER ARGUES NOT QUITE...BUT THAT WE HAVE LOST OUR WAY

Are the layers unpeeling yet?  

Those of you who thought yourself sorted and settled, have you started to realise that very little is important.  And that as weeks turn to months, the simplicity of life, is to have health, and to have led a good life. Not good as dictated by religions or government or healers, but good as in kind.  It’s a word that is used a lot, especially at the moment by those who are unkind (on TV mostly).  With such huge philosophical conversations going on in the head, I find myself bemused how travel professionals are talking about the future of travel journalism and travel per se. 

The fact no one is travelling (well, they are just they are not getting caught), makes one realise travel for holidays and for anything really is a practical need, and for leisure (holidays and high days) an emotional imperative. The idea behind travel was for it to make us feel better physically and emotionally but over the decades it has tended to make a lot of us stressed, depressed  poor, lonely, anxious, angry and jealous.  So much for wellbeing holidays.   

Like everything else in life, travel trends have been cyclical. Travel has become an aspirational experience, which was initially for good health (spas and to the seaside), to overseas and packaged (guaranteed sun, for families, for singles, for 18 - 30), then aspirational (ski, safari, luxury and four, then five star, then boutique), and achievement (learn to sail, etc) and then back to wellbeing again (spas,…). 

But travel is not necessary as people over the forthcoming months will find out.  Travel is an emotional imperative that lost its way in commercialisation, bringing homogeneity to places which were of interest because they were different.  The soft invasion by the British, meant that restaurants and hotels offered increasingly service and food which catered to mass market appetite, thereby photo shopping out the elements that made the destination worth visiting in the first place. 

The longer the travel ban and isolation continues, the more harm will be done to the industry and although I feel for those who work within it (myself included), it needs to be a fraction, a tiny fraction of the size. Tourism in its present system is not sustainable, it never has been, until climate change is dealt with. Sustainable tourism was an illusion in which the punter was complicit in.  Airlines continue to fly wasteful routes and dump fuel, many destinations have been swarmed with tourists who have done more damage than red ants at a tea party.  And the cruise industry is particularly damaging to the environment.  Corruption and cruelty in continents such as India, South Africa, and the Far East are photo shopped out of shot, as the smiling faces, golden beaches and authentic dream destinations (an oxymoron if ever there was one, are sold to you as though if you don't go there, do that, you will die.   The irony now is if you did, you probably would.  It was ironic that in the Year of the Rat (which 2020 is), that none of the passengers on the cruise liners could leave the metaphorically sinking ships. And it is travel and tourism which has facilitated the spread of the virus.  Travel journalism may not be the ultimate weapon of mass destruction but it's certainly one of them. 

But forget the fact lives are being lost, those in the industry are worried about their jobs. As ever money rules over lives.    

Some in the industry believe the tourism will bounce back after a cure has been found, although I believe humans are the real virus and the earth is trying to get rid of us, as we have been trying to destroy it.  Ironic that the Amazonian rain forest, the lungs of the earth, have been decimated and it is the lungs which is first impacted with this virus. 

Others believe it will be slower to revive as people, or most people will have less money, and travel will become more expensive – so the wealthy who are never touched by recession anyway, will be able to continue to travel although there may not be as many luxury hotels and experiences to enjoy.  

That other misnome, staycations, has also been touted.  And yes, there is so much beauty in our own country, and it won’t just be the British who will be visiting Britain more and Italians Italy, but I remember why people wanted to travel overseas in the first place, and  it was to do with the fact we weren't good value for money and weren’t particularly good at service. As the late Sir Peter Ustinov told me when I interviewed him decades ago, ‘the British think of service as servile. Other cultures, service is innate to their way of life.’

Perhaps absence will make the heart grow fonder, but the raison d’etre behind travel was always to explore the new. 

As a travel journalist and writer, I have always been aware, this was the best way to travel.  To visit places, get paid for it, and meet interesting people, do interesting things, in the shortest possible time, and then share that information on a postcard of TV, radio or print. 

And I quickly realised when producing and presenting the Jazz Fm Travel Guide, the best travel journalists were never travel journalists. They were the likes of political correspondent, the late, Alan Wicker, who travelled to interview politicians and dictators, (are they the same thing?), and Sir David Attenborough who went for the animals and got increasingly huffy about human beings screwing up the planet. Their programmes were never about them, always about the angle. But now ego gets in the way of every travel report on screen and in print, and I learn more about the writer than I do about the place.  Travelling to a new destination does not make you more interesting.  It makes you more curious. 

Travel was never necessary, it was always something we were made to want.  As I have said, it can make you ill as well as make you well.  We increasingly take more emotional baggage with us than actual baggage, and bring more back with us, especially if we are travelling with families who may have differing and heightened expectations (what no internet connection?). 

Travel jouralism was always the ultimate fake news, the perfume counter of journalism where everything was made to look sweet even when it wasn't. Travel pages fed on FOMO, and the grass is greener idea that what you have isn't good enough. It's better in five star, turning left than right on the plane, with the elite bespoke tour operators.   Travel pages hid the dark sides of the destinations.  The Maldives didn’t mention the piles of plastic pollution (don’t for one minute think its not still going on) and the brutality of Indian life, far away from the colour and smiles of the brochures selling a spiritual experience.  Spiritual my butt.  You may go on yoga retreats to India, but we probably do it now more in the UK than they do in India. Their needs are more basic.  Like survival. But now, for a brief time, or however long it is, so is ours.  How does it feel huh? 

The tourism and travel industry has created a Westworld of the globe, where everyone fawns to our needs and it is sanitised for our viewing.   The virus is a wake up call, like the Yul Bryner gun totting robot who refuses to die.  

Tourism was always about the journey, until it wasn’t. It was always about the experience, until it became more about the price and then the cost and then the competition, and then it wasn’t about the journey or even the destination. It was just all about you.  Being seen. Being in the picture. Being the star of your own show. The destination was just the backdrop to the ego.  Travel and tourism lost its way. So did travel journalism.  Now is the time to reboot and stay put until we learn again what it is travel. 

 

Sarah Tucker’s next novella The Redundant Travel Journalist is published in June, just in time for the holidays. 

INTERVIEW WITH SUSAN HEPBURN

https://audioboom.com/posts/7517721-want-to-be-cured-quickly-susan-hepburn-hypnotherapist-with-sarah-tucker-gorgeous-wellbeing